Legacy & Truth Sports Management

Building Today’s Athletes.
Creating Tomorrow’s Legacy.

We help athletes and families navigate the journey from development and recruiting to NIL, branding, career opportunities, and life beyond sports.

Who We Are

The athlete comes first.

Legacy & Truth Sports Management is a long-term athlete development organization built to guide athletes, families, schools, and universities through every stage of the athlete journey.

Today’s athletes are making decisions about recruiting, academics, NIL, branding, finances, careers, and life after sports earlier than ever. Our role is to bring trusted leadership, education, strategy, and professional representation to that process.

LegacyBuild something that lasts beyond the game.
TruthLead with honesty, education, and accountability.
DevelopmentPrepare athletes for every stage of their journey.
OpportunityConnect preparation, visibility, and meaningful opportunities.
Jermichael Kelley, Founder & CEO of Legacy & Truth Sports Management
Meet the Founder

Jermichael Kelley

Founder & CEOLegacy & Truth Sports Management

Rooted in a Small Town

Jermichael Kelley is from Alexander City, Alabama. He began his football journey at the age of six, excelling early as a quarterback, running back, and defensive back through Pop Warner and middle school football.

High School Years

At Benjamin Russell High School, Kelley transitioned his primary focus to defensive back while contributing at running back in select packages.

Created His Own Opportunities

Despite limited exposure coming out of high school, Kelley took ownership of his future. He created his own highlight film, reached out to college programs across the country, and put himself in position to be discovered.

College Career

Although he generated Division I interest and never received an official offer, Kelley earned a full scholarship to West Virginia Wesleyan College, where he earned his Bachelor’s degree in Accounting.

Near the Next Level

During his senior season, Kelley led his team with three interceptions and caught the attention of the Detroit Lions. While he ultimately did not receive an invitation to the NFL Combine or a UDFA opportunity, the experience became another important chapter in his journey.

From Athlete to Advocate

Today, Kelley uses those experiences to fuel the mission behind Legacy & Truth Sports Management. He is committed to providing athletes and families with the guidance, education, and roadmap needed to navigate recruiting, college athletics, NIL, professional opportunities, branding, financial literacy, and life after sports.

“The journey is bigger than the game.”
What We Do

More than management. A long-term partner.

Our services are designed to help athletes maximize their value today while preparing for tomorrow.

01

Brand Development

Build an authentic personal brand that represents the athlete on and off the field.

02

NIL Guidance

Education and strategic guidance around NIL opportunities, brand partnerships, and responsibilities.

03

Recruiting Support

Help athletes and families understand recruiting, positioning, communication, and decision-making.

04

Marketing

Develop content and visibility strategies that help athletes connect with audiences and opportunities.

05

Career Development

Prepare athletes for professional opportunities and the transition into their next chapter.

06

Life Skills

Develop the financial, professional, personal, and leadership habits that extend beyond sports.

The Athlete Journey

Guidance at every stage.

Legacy & Truth is built around the full journey—not just the next season.

01

Middle School Development

02

High School Recruiting

03

College Athletics

04

NIL Opportunities

05

Professional Career

06

Life After Sports

Our Athletes

Meet the athletes we represent.

Explore the athletes building their brands, developing their careers, and creating their legacy with Legacy & Truth.

Javan Robinson in football uniform
Football • Wisconsin

Javan Robinson

Defensive back developing his brand and opportunities on and off the field.

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Next Athlete

We’re building the next generation of athletes and leaders.

Coming Soon

Next Athlete

Add another athlete profile, accomplishments, highlights, and opportunities here.

Javan Robinson
Athlete Profile

Javan Robinson

Wisconsin defensive back and Legacy & Truth athlete. This profile is designed to showcase Javan’s athletic journey, accomplishments, brand opportunities, and professional growth.

SportFootball
PositionDefensive Back
SchoolWisconsin
Jersey#2
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Who We Serve

Built for the entire athlete ecosystem.

Athletes

Develop your brand, understand your opportunities, and prepare for the next stage.

Families

Gain a trusted partner to help navigate complex decisions and protect the athlete’s long-term interests.

Schools & Universities

Create stronger relationships with athletes and families through education, communication, and partnership.

Contact Legacy & Truth

Let’s build the next chapter.

Whether you’re an athlete, parent, school, or university, start the conversation with Legacy & Truth Sports Management.

Get In Touch

Reach out directly for athlete representation, partnerships, NIL education, recruiting support, or general inquiries.

Social Media@LT_Sportsmgmt

For Athletes & Families

Ready to start the process? Contact us and let’s discuss where the athlete is today and where they want to go next.

Call Legacy & Truth
Start the Conversation

Ready to build the next chapter?

Building today’s athletes. Creating tomorrow’s legacy.

256-919-9759
Athlete Intake Form

Tell us about your athlete.

Complete the athlete profile below and the Legacy & Truth team will follow up to talk about where the athlete is today and where they want to go next.

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